Mark & Brand
The trademark and brand of Holst Porzellan/Germany
Our name established in 1928 for porcelain and tableware in Germany. Between 1955 and 1970 our items was branded with the trade mark "Bavaria Germany".
1997 the production of our collection expanded to capable foreign factories focused for the targets of each different market. The international competence of making high quality hotelware of Holst Porcelain grown up.
1998 we shipped the first items with our own brand of "Holst Porzellan/Germany" to the domestic market. By establishing a completely independent collection made by international production partner factories, the establishment of our brand begins to deepen the ideology "simply & strong" in porcelain and tableware.
Our aim is a well shaped design with a maximum of function and suitability for the professional HoReCa industry. Our target customers are located between 1.5 and 4.5 stars Hotels and Restaurants. We did not make hotelware for professionals, we do together with them. In our opinion, quality in commercial use does not consist of perfection, but of the ideal of stability, function and price, because porcelain remains as a tool for kitchen and food.
Our developments in more stable kinds of porcelain, unique decors and structures, lift off our tableware out from the common market and we have our own distinctive profile of tableware. While tableware is becoming cheaper and worse worldwide, we follow our success in more functionality, better durability and porcelain with longevity. Not cheap, but strong in price. Not perfect, but good. Not unique, but constant.
Since 2019 our brand is also registered as a trademark in China, Hong Kong and Macau.