Sales Skills
As supporting sales skills we understand an active dealer support to promote the sales of our products in the respective market segments served by our trading partners.
Holst Porcelain is handling a product range of more than 4,000 items and ideas in design and function made from real porcelain. No HoReCa reseller is able to maintain and constantly update this big collection by himselfes. Therefore we see it as our duty to provide this service for our trading partners! Meanwhile the internet plays a decisive role in this process and is constantly increasing in importance as a sales instrument.
Photography & image rights
Due to our motto "simply & strong" we are committed to an advertising budget that is commensurate with the product price! Therefore, we do without 100% perfection in terms of our product presentation and prefer to show our porcelain as it is! Our pictures are not perfectly illuminated, retouched or artistically reworked, but present our articles as they are. In our own photo studio we tie our porcelain into themes to appeal to seasonal and regional buying impulses. This multifunctional presentation increases the stock turnaround and the rotation speed of the collection considerably. For our trade partners the use of our image material is free of charge as long as the presentation is dedicated to a positive sales intention.
Support for our dealers in the creation of print media
We support our dealers and partners with any kind of help to print advertising materials! Sales promotions, large-scale advertising e.g. in newspapers and trade magazines, TV & radio advertising, as well as broadly effective promotions also receive - after consultation - financial support. Here you will find an overview of various proposals for our service participations.
Direct mail & flyers
- Images, photos and illustrations of adventure worlds
- Layout & design aids
- Special prices for the promotion period
- Web support via our online platforms
- Monthly promotional leaflets
- Images, photos and illustrations of adventure worldsLayout & design aids
- Special prices for a promotion period on regular goods
- Special net prices and reservation of II. Choice and best price items
- Web support via our online platforms
- Sales & Order Registration
- Holst Porzellan logo grant (between 100 and 500 euros)
- Seasonal dealer catalogues (spring, autumn, summer, winter)
- Images, photos and illustrations of adventure worlds
- Layout & design aids
- Special prices for a promotion period on regular goods
- Web support via our online platforms
- Sales & Order Registration
- Holst Porzellan logo grant (between 200 and 1,000 euros)
- Annual Dealer Catalogue
- Images, photos and illustrations of adventure worlds
- Layout & design aids
- Special listing prices with stockholding commitments
- Exclusive position in the local environment
- Web support via our online platforms
- Sales & Order Registration
- Holst Porzellan logo grant (between 200,-- and 2.000,-- Euro)
Main catalogues of Holst Porcelain edition "HP"
The annual main catalogue "HP" is exclusively reserved for our resellers and trading partners. In return for a contribution that does not cover the costs, we will produce our own catalogue editions in order to individualise the main catalogue of Holst Porzellan.
The internet presence of Holst Porcelain
For our foreign customers this service - especially made in German language - is still more or less insignificant. But we will change this in the long term together with our partners abroad. Find online and buy locally - that is the motto of our internet presence. In order to support this measure effectively and sustainably, we have positioned so-called "trawl nets" on the Internet, which are intended to draw trade visitors' attention to our products. We don't think much of direct advertising in the social network word, because if you are sharing holiday pictures on Facebook and Instagram, you don't want to be bothered by advertising for plates and cups! Instead, we are there where "the real customer" is specifically looking for a product from our range. With almost 100 web domains Holst Porzellan/Germany is the leader in the first ranks of the established search engines with the following theme pages:
Online support
We can help you with the creation of Internet sites and digital advertising for our products. From our "construction kit" we provide
- Images, photos and illustrations of adventure worlds
- Product and promotion videos
- Layout & design aids
- Web-Content & Accessibility Guideline for the respective articles
Shop in Shop Modul
- Images, photos and illustrations of adventure worlds
- Layout & design aids
- Intensive sales support
- Full use of our advertising tools
- Exclusive pricing at factory outlet level
- Exclusive position in the local environment
- Consignment goods up to EUR 20.000,-- or
- Values up to 12 months
- Training of the employees on site
- Reports of the market & competition monitoring
- Web support via our online platforms
- Sales & Order Registration
Individual customer advertising
Of course we also support our customers and resellers in the creation of sales-active measures and are happy to contribute our knowledge and experience:
- Topic pages
- Advertising films
- EDP
- Work programmes
- Customer's own homepage
- Exhibition booths
- Advertising films
- Further training
- Decoration aids (on-site service)
- Newspaper advertising in trade magazines
- Participation in in-house exhibitions
Do you have suggestions or further questions? We are at your disposal with pleasure.
Your Holst Porzellan Team
Halle/Westphalia