Since the first publication of our "Top Selection" trend catalogue in June 2019, we have added 4,000 items and ideas in porcelain to our brand slogan "Simple & Strong". Since then, this huge number has been repeatedly questioned and criticised by some market players and, above all, by competitors.

On the occasion of our online relaunch, which we are currently carrying out in our anniversary year, we were accidentally and involuntarily made aware that this slogan "4,000 articles & ideas" is wrong and does not quite correspond to the real status.

Therefore, we are happy to admit it and openly and honestly announce here: The slogan is currently not (or no longer) accurate! When we imported our article database, Google counted 5,178 "products" that we have imported.

it's 5.178! 

Some industry experts may not be impressed by this impressive number, as the catalogues from Steelite and bhs-Tabletop (Bauscher Porzellan), for example, also take up a considerable volume when stacked. We would therefore like to point out that a large number, possibly even the majority, of the ceramic items listed in these catalogues are not made of porcelain. Steeltite, Churchill & Co. mainly offer the porcelain imitation Vitreous China, which is unfortunately now wrongly labelled as porcelain. We have already reported on this deception or ignorance in our article Churchill England. And Bauscher - the global brand of porcelain - with its commitment to tradition and the former slogan "Porcelain with technical intelligence" has degraded itself to an ordinary reseller of imported ceramics and Turkish vitreous, which is available in the same style but at considerably lower prices from any catalogue mail order company.

With the exception of a handful of items that cannot be produced using the high-firing process - such as our Mediterranean terracotta - we only stock genuine porcelain!

After 25 years, we have achieved something that we would never have thought possible: We are on a par with the premium suppliers!

In all modesty, by the way, we stick to the slogan "4,000 items & ideas in porcelain", because you can always have more...

Yours, Knud Holst