When we look at a plate...
...then we need to break it! In doing so, we work - depending on the task, need and goal of our investigation - together with
- the TÜV
- the Fraunhofer Institute
- the University of Koblenz
- the German Custom headquater
- amongst others
We could not do what we do without professional help, laboratory tests or qualified chemical analyses. And without all this we could not guarantee what we promise! If we claim something, then we have done our research!
For whom do we have to master product knowledge?
Only and exclusively for our commercial customers! Product knowledge is not about stupid expert knowledge. It is important to learn about characteristics in order to adjust them to the needs of the customer. For the commercial end user porcelain is "only" a tool and a very small part of the overall HoReCa management. A good consultant therefore starts with the perception of the commercial use and the transformation of these requirements into a suitable product
Why is product knowledge so important?
Porcelain is a very diverse product. For the layman, porcelain is often hardly distinguishable from a lower quality ceramic. Porcelain fulfils very different needs in its different versions and is subject to completely different weak points. Porcelain is very different from manufacturer to manufacturer and no two are alike! Global markets, free trade, outsourcing of production, new raw materials and fierce competition have completely destroyed the former safety of the status of porcelain. The consumer needs sound advice to decide on the right porcelain.
Where does our product knowledge come from?
The name Holst and porcelain - this connection has existed since 1928 and since 1955 we have been selling tableware for the professional sector, i.e. hotels, restaurants and communal catering. Knud Holst (pictured above) is the third generation of porcelain makers and learned the craft of porcelain production between 1982 and 1985 in the five factories of the Winterling Group (Windischeschenbach, Kirchenlamitz, Marktleuthen, Schwarzenbach and Bruchmühlbach) in Germany (Franconia).
From 1987 to 1996, Knud Holst's creative power was mainly active in the international hotel and catering industry. He has been honoured and awarded several times by the Hutschenreuther Group for his sales services. Since 2000 he has been cultivating Holst porcelain as his own brand. There he is mainly responsible for the development and quality assurance of our collection. This does not only consist of checking the production yield, but above all begins with the support and advice of our production partners in more than ten countries.
Since 1982 we have been accompanying the further development of the porcelain industry - nationally and internationally. In doing so, we also like to cooperate with manufacturers from the mechanical engineering industry and keep ourselves constantly "up to date". We decide which form is used for the production of our goods, how often it is used and how the recipe for our glaze is to be made. We make demands and set standards.
2012 to 2013 we accompanied the Chinese delegation and the delegates of CCCLA (China Chamber of Commerce) to represent the Chinese porcelain industry towards the European Union.
At the end of 2018 we took part in a future project "Porcelain from China" at the invitation of the State Secretary of the provincial government Shanzi. Together with manufacturers from Asia, we have launched high-alumina porcelain on the market as a quality suitable for commercial use and are continuing to develop porcelain further.
So what we are passing on here in our product knowledge is not just the way porcelain is produced in a factory. It is the summary of a practice in the porcelain industry which has matured internationally over more than 60 years to a high - almost unique - manufacturing competence.
What should buyers and sellers take with them from our commodity knowledge?
Basically there are only four things that are important and their differences should be applied.
- Distinguish between porcelain and ceramics.
- Recognize visible differences.
- Understanding invisible differences.
- Know the advantages and disadvantages of ceramic types.
More about this under Characteristics of ceramic grades.