First choice

Porcelain and the crooked banana

At the beginning of the 1970s, the German Community trade mark "Bavaria/Germany" came to an end and the porcelain manufacturers all became independent brands. Thanks to borderland subsidies and zonal subsidies, the traditional porcelain trade was transformed into a high-tech industry. In the race for the highest price and the greatest profits, the "first choice" was established in consumer behaviour. The more expensive, the better! As an expression of luxury with the appreciation of a trousseau for the bride and the desire to honour special occasions with valuable table decorations.

However, the term "first choice" presupposes that there must also be at least one second choice, which are distinguished from one another by the process of selection. This is how many brands still treat their porcelain today if it does not qualify as first choice:

Since C.M. Hutschenreuther in 1840, porcelain manufacturers have calculated in such a way that the first choice always has to pay for the second choice's waste! This may be okay for table jewellery and luxury brands - but what about utility porcelain? Why does a customer have to pay for goods that he doesn't get but might actually need?

A lot of branded porcelain - like the crooked banana in the supermarket - has simply been wasted as a resource. This is not only detrimental to the price, but above all the absolute opposite of sustainability. How much first choice does a plate need? Does the schnitzel taste better if it is served from a branded first choice plate? Will a patient get better faster if they drink from a first choice porcelain sippy cup?

We at Holst Porzellan manufacture utility porcelain! Its true quality does not lie in a hand-picked selection of crockery items with perfectly flawless surfaces, but in the unique functional and functional properties that only result from the combination of kaolin, quartz and feldspar at temperatures above 1,320 °C. This is the only way that needle mullite can form from these minerals, which gives the porcelain its unique properties. This is the only way these minerals can form the needle mullite that gives porcelain its unique properties.

That's good for the customer and for sustainability!