Everyone is talking about inflation and price increases - not us!
With the price increase in May as of 01.06.2022, we have set a price validity until November 2022. We hereby cancel this time limit! It is our urgent endeavour to keep our list prices stable until 30.04.2023 and to protect our customers from an increase in the price of our products. In the past 24 years of our brand, we have already made three conceptual changes to our philosophy.
- With the removal of the import restrictions in 2004 (quota).
- With the start of the anti-dumping case AD 586
- Since the change in taste towards coloured porcelain
Now we have to cope with a new task: Keeping porcelain affordable.
We need 1,350 °C to produce our sustainable porcelain. Our kilns are usually longer than 70 metres or larger than 20 cubic metres. Hardly any commodity is affected by the rise in energy prices as much as porcelain. But - we are not simply walking away, as Kahla and Eschenbach Porzellan have already announced. We take our obligation to our employees and customers very seriously and want to succeed in keeping porcelain affordable for the basic supply - just as we enst 1998 once began with the slogan "Simply & Strong" in porcelain.
It remains to be hoped that no further external events will force us to change this plan. Most of our collection is available for delivery and our stocks should ensure price stability for our customers until then.
More about our change of strategy at a later date!